Top 5 Cold Email Copywriting Techniques for Higher Conversions in 2024

1. Start with an Attention-Grabbing Subject Line

If your email subject line doesn’t catch attention, your message might never get opened. Your subject line is the first thing your recipient sees, and it needs to spark curiosity.

Keep it short, clear, and to the point. You can also make it personal—adding the recipient’s name or referencing their business can make your email feel more relevant. Another trick? Create urgency. A subject like “Quick question about [insert their company name]” is more likely to get noticed.

Examples of Winning Subject Lines:

• “[First Name], a quick thought on boosting [Company Name]’s lead gen.”

• “How [Competitor’s Name] is improving their conversions.”

• “Can we set up 10 minutes to talk next week?”

2. Personalize Your Email Content

People can spot a template from a mile away. Personalizing your email content shows that you’ve done your homework and that you’re genuinely interested in helping the person you’re contacting. Address their pain points directly—what challenges are they facing that your service or product can solve?

Incorporate their name, company, or recent achievements to make the email feel more tailored. For example, mentioning a recent news article about their industry or a mutual connection can make your email stand out.

Easy Personalization Techniques:

• Reference a recent accomplishment (e.g., “Congrats on your recent acquisition of XYZ!”)

• Mention mutual connections or industry events

• Highlight specific challenges relevant to their business

3. Focus on a Strong Value Proposition

Your recipient needs to know right away how you can help them. What’s in it for them? A strong value proposition answers this question in one or two sentences. Be concise and impactful—use action verbs and specific outcomes to clearly state what you’re offering.

For example, instead of saying, “We help companies improve their email marketing,” try, “We’ll increase your email open rates by 35% in just 60 days.”

Key Points to Remember:

• Answer “What’s in it for them?” immediately

• Use action words that create urgency or show clear benefits

• Be specific about the results you can deliver

4. Create a Clear and Simple Call to Action (CTA)

Your email should have one clear CTA that tells the recipient exactly what to do next. Whether it’s booking a call, downloading a resource, or replying to your email, make it easy and obvious. Too many choices can confuse people, so keep it simple.

A good CTA could be something like, “Let’s book a 15-minute call next week. Does Tuesday at 10 AM work for you?”

Effective CTA Ideas:

• “Schedule a quick 10-minute chat to explore this further.”

• “Reply to this email with your availability.”

• “Click here to download our lead generation guide.”

5. Keep it Short and Sweet

People don’t have time to read long, drawn-out emails. Your cold email should be quick and to the point. The ideal email length is around 125 words—enough to convey your message but not so long that you lose their interest.

Stick to the essentials: why you’re reaching out, how you can help, and what you want them to do next. Cut any fluff that doesn’t serve these key points.

Best Practices for Short Cold Emails:

• Get straight to the point—no fluff

• Keep your message between 100–150 words

• Make sure each sentence adds value to the conversation

Conclusion

Cold emailing can be tricky, but by using these five simple techniques, you’ll increase your chances of getting responses and building valuable business connections. Start by crafting an eye-catching subject line, personalize your content, clearly communicate your value, include one strong CTA, and keep it short and sweet.

Ready to take your cold emails to the next level? Implement these techniques in your next outreach campaign, and see how your conversion rates improve. If you’re just getting started or want help reviewing or optimizing your current cold email strategy, book a free 15-minute audit today!

For further insights on generating leads for your mid-sized B2B business, follow me on Twitter/X.

Kurt Warner

Founder | LBM Consulting

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