Simple Tips to Increase Leads for Mid-Sized B2B Companies

Warm Outreach: Using What You Already Have

Connecting with Followers on Social Media

Warm outreach means reaching out to people who already know and like your brand. Social media platforms like Twitter, Facebook, and LinkedIn are great for this. By creating interesting posts and directly messaging your followers, you can build stronger relationships and turn them into customers.

Instead of pushing your product, engage with your followers. Ask them questions, share helpful content, and reply to their comments. This builds trust and keeps your brand on their mind when they're ready to buy.

Sending Direct Messages (DMs)

DMs are powerful for warm outreach. Don’t just send sales pitches. Personalize your messages to match the interests and needs of your followers. This shows you value them as people, not just customers.

For example, send DMs to thank them for their support, ask for their feedback, or invite them to special events. These interactions help build a connection without being pushy.

Cold Outreach: Finding New People

Cold Messaging on Social Media

Cold outreach is about contacting people who don’t know your brand yet. This can be harder but very rewarding. Cold DMs on social media can work well if you’re friendly and not too pushy.

Think of cold outreach as meeting someone new at a party. You wouldn’t start selling right away. First, introduce yourself and ask about their interests. Do the same with cold DMs. Start by introducing yourself and showing interest in their business before talking about your product.

Cold Emailing

Cold emails are still great for finding new leads. But, to be successful, you need to follow some rules.

1. Catchy Subject Lines: Make your subject line interesting so they want to open your email. Avoid spammy phrases. Use something like "Quick Question, [Name]" to grab their attention.

2. Personalize Your Emails: Use their name and mention something specific about their business. This shows you did your homework.

3. Keep It Short and Sweet: Long emails are boring. Be brief and get to the point. Highlight your product's benefits and include a clear action they can take.

4. Ask for a Response: Instead of asking them to book a call, ask them to reply. For example, "Does this solution fit your needs?" or "Can you tell me who handles this in your company?" This encourages them to interact with you.

Test and Improve Your Approach

Always test and improve your methods. Try different email subject lines, messages, and calls to action to see what works best.

For example, compare the results of emails that ask for a reply versus those that ask for a call. Use this information to improve your strategies.

Conclusion

To get more leads, use both warm and cold outreach strategies. Engage with your followers on social media and reach out to new prospects with personalized DMs and emails. The key is to build genuine connections and keep improving your methods.

By following these tips, you'll create a steady stream of leads for your mid-sized B2B business. Keep an eye out for our next blog post, where we’ll share more tips on finding new leads.

For further insights on generating leads for your mid-sized B2B business, follow me on Twitter/X.

Kurt Warner

Founder | LBM Consulting

Whenever you’re ready, here are two ways I can help your business generate more leads through cold email:

Download My PDF on 'Top 10 Proven Cold Email Strategies for B2B Companies.' Instantly access expert insights that can help you grow your business.

Schedule a free one-on-one lead generation audit. Let’s discuss your current lead generation strategy and how we can improve it to increase sales calls and conversions.

You might also enjoy our blog on How to Write a Cold Email That Actually Gets Responses in 2024.